CASE STUDIES
Providing brands and businesses with a seamless link to the Global Travel Retail market and to the International Domestic Fragrance retail market.
REVIEW • PLAN • CONNECT • DELIVER
Hanse Distribution
Paloma
Hanse are a well respected distributor to the inflight market, mainly in Europe. They approached JNS to expand their product portfolio into more beauty products, add Middle Eastern clients and build their business to ground stores/ferries/cruises. JNS REVIEWED Hanse’s existing portfolio and supplier base, identifying the gaps and suitable existing products then PLANNED an expansion goal with the company owners. JNS CONNECTED Hanse to their supplier base, DELIVERING several fragrance and beauty brands to Hanse’s portfolio, including a distribution agreement with L’Oreal, Designer Perfumes, Guy Laroche, Paloma Picasso, Porsche Design and Sarah Jessica Parker with immediate sales expansion. JNS CONNECTED Hanse to their existing clients in the UAE leading to multiple new sales listings for Hanse on Emirates Airlines DELIVERING a large expansion in sales turnover.
Hanse News
Click to read more:
Hanse Distribution and L’Oréal strike inflight distribution agreement
The Lovely Distribution Company Ltd
JNS Brand Management were appointed as Senior Management Consultants for the Lovely Distribution Company, global licences for Sarah Jessica Parker, Lionel Richie and Ignacio Figueras fragrances.
REVIEW – A full strategic business overview was undertaken, involving total sales analysis by country and account, HR review, brand rationalisation and evaluation, financial testing, and compliance.
PLAN – An initial 3 month report was produced, with full strategic business PLAN put together for discussion with the owners.
CONNECT – All major stakeholders, business partners, suppliers and key customers were CONNECTED with and involved with the process.
DELIVER –
New sales leads were established leading to 25% sales increase in 2022 for SJP fragrances.
Major supplier/consultancy contracts were renegotiated creating double digit net savings.
A new finance and customer service team was recruited and managed.
New 3 year distribution contract for the US, Canada was signed with guaranteed multimillion dollar sales annually for SJP fragrances.
A new global fragrance licence was signed, featuring Top 10 renowned global logo.
New European and Middle Eastern sales contracts were finalised.
A new flanker was successfully launched in the USA for SJP fragrances, with the global TR launch on Virgin Atlantic front cover.
SJP re-entered TR becoming best selling Ladies fragrance on Easyjet, and sold on board TUI and Aegean as well as Aer Rianta in Cyprus
Nacho Figueras was expanded with new listing on Emirates Airlines, increasing global sales by triple digit, leading to a mutli-million new distribution agreement for the Middle East.
Lionel Richie fragrances sales were expanded into Germany through Rossman, and successfully launched on HSN Shopping Network in the USA.
e-Mersion Media
JNS Brand Management were approached by e-Mersion Media in July 2020 to develop their unique interactive magazines into the global airline market.
JNS REVIEWED the potential opportunity in the market place, established a PLAN for them to develop the business, CONNECTED them directly and through trade media with the key targeted players globally, and DELIVERED an exclusive partnership with an international retailer Retail in Motion – all within 6 months and during a global crisis in the Travel Retail market.
Eurowings airline went live with the e-Mersion digital magazine as a global first with further interest at the TFWA in Cannes from leading airlines including Easyjet, Qatar Airlines and operators such as Heinemann and DNATA.
Roja Perfumes
Through the previous business of Scorpio, Stuart and Jaclyn met with ROJA perfumes Business Development Director Dominic Venton, who approached them to develop sales in the TR market. The range was REVIEWED and developed to fit the inflight market, offering an exclusive package, PLANNED for introduction to the market through PR and exhibitions in TFWA Cannes, CONNECTED to key retailers and, DELIVERED through a global launch on Emirates with front cover advertising all included.
GENERAL ADVICE and CONNECTIONS
Several companies and contacts were introduced to each other via JNS, for no fee or transaction, due to the core belief at JNS that it is better to help good people and businesses grow, only offering a paid service when there really is value and benefit to all parties.
“We appointed JNS Brand Management Ltd to work with us in September 2020, and since that time have not only seen real and tangible benefit to our business in many areas, we have also very much enjoyed developing a close business and personal relationship with Stuart and Jaclyn.”
Andre Frenkel
Co-Owner of Lovely Distribution Comoany
“We started working with Stuart and Jaclyn in March 2020, and since then have established contracts with several clients, as well as broadening our business into many areas we never even new existed. They are a pleasure to work with, being highly professional and well connected, but also open and fun to be around.”
Chris Styring
CCO of e-Mersion Media