CASE STUDIES

Providing brands and businesses with a seamless link to the Global Travel Retail market and to the International Domestic Fragrance retail market.

REVIEW • PLAN • CONNECT • DELIVER

Relaunch of Aviator watches and accessories

In conjunction with Aviator Watch SA and Hanse Travel Retail, JNS REVIEWED a potential new business development opportunity for Aviator F Series watches and accessories in global Travel Retail, PLANNED a new launch strategy and product assortment including smart watches, connected the key stake holders together and secured a new contract, DELIVERED a full new watch collection into the market with great success:

  • A range of 30 watches, sunglasses, leathergoods and accessories
  • 120 listings achieved on 60 airlines in year one including Easyjet, Emirates, TUI
  • Final stage discussions with global TR shopping groups
  • Exposure to 1 billion global passengers annually.

 

“I have known Stuart for many years and the trust we have together is very important.  When he approached me to relaunch the Aviator F Series brand, we worked carefully on the project together to maximise the return whilst reducing the risks.  Stuart understood the market need and price point for the products, and we have made one of the most successful launched and business into the market that Hanse has ever achieved.”

Nikolas Hogrefe

Founder of Hanse Travel Retail

“We have enjoyed a close relationship with the McGuire family for mamny years and had no hesitiation to re-enter a partnership with him. Stuart always works with a positive attitude and we are not surprised the results have been so strong. We are delighted to work with Hanse, who are also Stuart’s trusted partner so we knew they would be reliable.”

Edgar Volodko

Director of Aviator Watch SA

The Lovely Distribution Company Ltd

 

JNS Brand Management were appointed as Senior Management Consultants for the Lovely Distribution Company, global licences for Sarah Jessica Parker, Lionel Richie and Ignacio Figueras fragrances.

REVIEW – A full strategic business overview was undertaken, involving total sales analysis by country and account, HR review, brand rationalisation and evaluation, financial testing, and compliance.

PLAN – An initial 3 month report was produced, with full strategic business PLAN put together for discussion with the owners.

CONNECT – All major stakeholders, business partners, suppliers and key customers were CONNECTED with and involved with the process.

DELIVER –

New sales leads were established leading to 25% sales increase in 2022 for SJP fragrances.

Major supplier/consultancy contracts were renegotiated creating double digit net savings.

A new finance and customer service team was recruited and managed.

New 3 year distribution contract for the US, Canada was signed with guaranteed multimillion dollar sales annually for SJP fragrances.

A new global fragrance licence was signed, featuring Top 10 renowned global logo.

New European and Middle Eastern sales contracts were finalised.

A new flanker was successfully launched in the USA for SJP fragrances, with the global TR launch on Virgin Atlantic front cover.

SJP re-entered TR becoming best selling Ladies fragrance on Easyjet, and sold on board TUI and Aegean as well as Aer Rianta in Cyprus

Nacho Figueras was expanded with new listing on Emirates Airlines, increasing global sales by triple digit, leading to a mutli-million new distribution agreement for the Middle East.

Lionel Richie fragrances sales were expanded into Germany through Rossman, and successfully launched on HSN Shopping Network in the USA.

Visit The Lovely Distribution Company

Launch of Aviator fragrances into the global market

In conjunction with Societe Parisienne de Perfums et Cosmetiques and CRM, JNS REVIEWED and identified a potential new business for Aviator fragrances, PLANNED and developed an entire new collection and marketing strategy, CONNECTED to the preferred retailers and global distributors, and DELIVERED a full collection into the market:

  • 3 Gents EDP fragrances 100ml and 50ml
  • Agreed retailers globally including UK. Savers, The Perfume Shop, TJC, DACH exclusive distribution with Nobilis moving into Rossman etc, Primor in Spain and Portugal, PCOA in the Americas, and in Global TR Aer Rianta, Heinemann, Condor, TUI etc.

 

“Stuart approached us some 18 months ago and we were unsure of the potential business development for this new Aviator project. We were reassured by his honest and open approach, and have already built a close friendship and relationship together. The fact that the business is already proving very successful is a great bonus!”

M-H Fawaz

Director Societe Parisienne de Parfums et Cosmetiques

Hanse Distribution

Paloma 

Hanse are a well respected distributor to the inflight market, mainly in Europe. They approached JNS to expand their product portfolio into more beauty products, add Middle Eastern clients and build their business to ground stores/ferries/cruises. JNS REVIEWED Hanse’s existing portfolio and supplier base, identifying the gaps and suitable existing products then PLANNED an expansion goal with the company owners. JNS CONNECTED Hanse to their supplier base, DELIVERING several fragrance and beauty brands to Hanse’s portfolio, including a distribution agreement with L’Oreal, Designer Perfumes, Guy Laroche, Paloma Picasso, Porsche Design and Sarah Jessica Parker with immediate sales expansion. JNS CONNECTED Hanse to their existing clients in the UAE leading to multiple new sales listings for Hanse on Emirates Airlines DELIVERING a large expansion in sales turnover.

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Hanse News

Click to read more:

Hanse Distribution and L’Oréal strike inflight distribution agreement

GENERAL ADVICE and CONNECTIONS

Several companies and contacts were introduced to each other via JNS, for no fee or transaction, due to the core belief at JNS that it is better to help good people and businesses grow, only offering a paid service when there really is value and benefit to all parties.

“We appointed JNS Brand Management Ltd to work with us in September 2020, and since that time have not only seen real and tangible benefit to our business in many areas, we have also very much enjoyed developing a close business and personal relationship with Stuart and Jaclyn.”

Andre Frenkel

Co-Owner of Lovely Distribution Comoany

“We started working with Stuart and Jaclyn in March 2020, and since then have established contracts with several clients, as well as broadening our business into many areas we never even new existed. They are a pleasure to work with, being highly professional and well connected, but also open and fun to be around.”

Chris Styring

CCO of e-Mersion Media